David Clegg from Social Sherpa Thursday 3/6 5:30 – 7:30
Highland Country Club
Leverage Technology to Grow Your Business
FTBA is proud to have guest speaker David Clegg from Social Sherpa back – he is doing the first of 4 workshops this Thursday at 5:30 at the Highlands Country Club. David helps businesses shine online by understanding the unique charm of their business and guiding them through strategy and executing in the proper social networks.
RSVP to firstname.lastname@example.org and pay at the door or click below
THURSDAY MARCH 6th: Making Yesterday Relevant - Translating Sales Process into Social Marketing
Too often in Western Culture, we throw the baby out with the bath water when something new comes along. That's never been more true than with the advent of social media. Sales and marketing is still a process, still has steps that cannot be skipped, but how do you translate the sales process to social media?
In 1937 Dale Carnegie gave us his 5 steps to selling as, attention, interest, conviction, desire and close. Let's face it, people are about the same; what's changed is the technology. In this workshop, you will convert each of these phases of the selling process into their requisite social media channel and how to leverage them.
COST – includes hors d’oeuvres
Ambassador – FREE (2 people per membership. Extra guests at participant level cost)
Participant - $25/person/workshop
Associate - $35/person/workshop
Nonmember - $50/person/workshop
Sign up for all 4 up front and get one FREE.
WEDNESDAY APRIL 16TH: Building a Successful Social Media Strategy
This 2 hour session will walk you through the process of building your social strategy.
- Which social channels your company should be using, and why?
- How to determine topically, what you should be posting and tweeting?
- How often and when should you be posting?
- Why being useful is more profitable than being amazing
You will leave loaded with a series of next steps to launch or expand your social presence