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Monday, November 24, 2014

The Importance, History Behind Small Business Saturday

Fort Thomas Matters is a champion of shop local. Very little of what the website aims to do would be possible without the help of Fort Thomas businesses.

Small Business Saturday is one day of the year set aside to stray away from the massive box stores, and show appreciation for small businesses.

American Express started the concept of taking a weekend owned by big box retailers and create a day of business and engagement for small business owners that lacked the budget to compete with those larger retailers.

Small Business Saturday was marketed by American Express using a combination of content, social media promotion and paid advertisements.

The social media results for the 2013 SBS speak for themselves. More than 213,000 tweets included the hashtags #smallbizsat and #shopsmall, and the movement’s Facebook page garnered 3.2 million likes.

Most importantly are the dollars and cents. The 2012 Small Business Saturday campaign generated $5.5 billion in revenue for independent retailers nationwide.

  • Small businesses provide 55 percent of all jobs and 66 percent of all net new jobs since the 1970s.
  • While overall sales growth is up for all retailers, sales for companies with less than $5 million in revenue is down in recent years, so Small Business Saturday can provide smaller businesses with the boost they need.
  • 77 percent of shoppers who are aware of Small Business Saturday plan to shop this weekend.
  • The 23 million small businesses in America account for more than half of all U.S. sales.
  • Half of all newly established small businesses survive five years or more and only one-third survive 10 years or more.
  • The fastest growing sectors for small businesses in 2011 included beauty salons, dry cleaners and auto repair shops. Consider these stores as well on Saturday because Small Business Saturday goes beyond gift giving
  • Small Business Saturday's Facebook page says on the first Small Business Saturday, revenues for small businesses grew about 28 percent.
The following shops will be participating in the Fort Thomas Small Business Hop:

  • Fort Thomas Central
  • Fort Thomas Coffee
  • Bowman's Framing
  • The Art House
  • Monera Chic Boutique
  • Fit Philosophie
  • Studio Root
  • Fort Thomas Antiques and Design Center
  • Blue Marble
  • Fort Thomas Drug
Be sure to chronicle your Small Business Saturday with social media. Use the hashtag #smallbizsat, #shopsmall. If you see a Fort Thomas Matters sticker where you are shopping be sure to include a #FTMfamily in your post.

Click here for your guide to Small Business Saturday in Fort Thomas

Enjoy your Saturday and support the small businesses of Fort Thomas.

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