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Thursday, March 26, 2015

Rachel Gold: Starting Her Own Business Is Reason to Smile

Dr. Rachel Gold or Total Health Dentistry is part of the #FTMFamily. 
Dentistry runs in the family for Dr. Rachel Gold. Kind of.

What started as a nudge from her father has launched into a successful career for Gold, who owns Total Health Dentistry office on Windsor Drive in Cold Spring.

Having her own practice was the end result of a dreaming, schooling, and practicing journey for Gold. Her father planted the dream to start, she said.

“I typically blame my dad,” she said. “I say blame because I always tell people you shouldn’t take advice from someone who’s never been to that school…I always wanted to be a dentist since I was in high school.”

Whether the decision is blame-worthy or not led to Gold enjoying the classes she took in her undergraduate studies at Louisville, then later attended dental school, and then completed her residency at the University of North Carolina at Chapel Hill. After one year, she moved back to the northern Kentucky area and began working for another practice.

Of working at the practice, she said that it offered a great mentoring opportunity and flexibility in scheduling. Finding the balance between similar philosophies and personalities is what is tricky about working with other dentists however, Gold said, and is eventually what made her decide to break away and start her own business.

With her through the entire process was her husband, Matt Ewald, who said he acted as the moral support through it all.

“It was exciting and terrifying at the same time,” he said. “I was incredibly excited for her to start her own practice, but at the same time it’s a big move, and I knew that it would be a lot of work. I knew she could handle it.”

The process of starting a business is a daunting one, especially when it involves purchasing an unfinished space and installing some heavy machinery. Gold said that she searched the area high and low for the perfect spot to plant her practice.

“I…had to put the right team together which I did,” she said. “…People that could help me determine what demographics were needing another dentist…what’s the population growing like? Is it new families? Is it older people? There was a lot of that kind of work in selecting a location.”

When she found the perfect place, it did not come furnished, or even finished for that matter. Gold said the space was a concrete floor with framed walls.

“Once we narrowed down a couple of locations, I found a building that was a blank slate,” she said.

Ewald says this was one of the most stressful points of starting the practice, as everything was supposed to happen in a specific time frame.

“The biggest challenge for us was trying to be positive and supportive that everything was going to work on that timeline and happen when it was supposed to,” he said.

After working with an architect and the landlord to customize the space to make sure that each dental room had enough space for comfortable working and movement, it was time to install the machines. She said that the machines came from Henry Schein, a company that sells dental equipment like chairs, lights, and cabinets. Schein also helped to lay out the design of the office.

After the design projects were completed, husband Matt said that he hung a few pictures and put together a couple chairs, as the self-designated ‘practice maintenance manager.’

With many other dentistry offices in the area, it is important to have qualities that sets hers apart from the others.

"I think our approachability is a big thing," she said.

"For me I’m a big believer in ‘knowledge is power.’" Gold said she does her very best to break down dental issues with patients and inform them of what is happening and the level of severity to keep from using dental terms and descriptions that are over the heads of patients.

“Trying to take the tech we have in the office and making that approachable and presentable and easily understood, that’s a big deal to us.”

She said that at her office they focus on systemic health, and connect other health problems that stem from the mouth.

For Gold, starting her own business was a challenging endeavor, but truly gave her (as well as others) a reason to smile.

1 comment:

  1. Very proud of my daughter and nice that she listened to me just a little but - she may be the only one?