Share this article on Facebook. FTM is giving away 15 FREE "More Cowbell" Sandwiches.
|City Barbeque is part of the #FTMFamily|
Launched last year, the "More Cowbell" sandwich is smoked beef brisket topped with melted provolone cheese, grilled peppers, sautéed onions, onion straws and horseradish sauce. The kicker? It sits on top of two pieces of garlic-buttered Texas toast.
“Cincinnati and Northern Kentucky are well known for their delicious food scene, there are tons of great choices out there. We are excited that our More Cowbell has been added to the list. It really has created a very loyal following with BBQ fans all over the area begging for More Cowbell! It’s fun, unique and the perfect combination of texture and flavor,” said Leda Isenhour, City Barbeque Marketing Manager.
The winners were determined based on nominations from restaurateurs and chefs across the country, customer reviews and secret taste tests.
"This year's Best Sandwiches in America Contest was insane with so many entries. That was particularly true in the beef category, which attracted a lot more attention than many of the other categories," said Michael Sanson, editor-in-chief of Restaurant Hospitality magazine. "We were blown away by City Barbeque's More Cowbell (hilarious name). The brisket sandwich was a complex, delicious, sloppy mess! We want another!"
“A common response from the testing phase was ‘I gotta have more of it’, which sealed the deal really for the ‘More Cowbell’ name we were throwing around,” said City Barbeque VP of Marketing, Brian Hipsher. “It seems there is an addictive quality to it.”
The real reason Cowbell came to fruition is a lot, simpler according to Isenhour. "You’ve got brisket (cow) and you’ve got bell peppers (bell), so Cowbell was a natural fit. But at the end of the day the final name was chosen by our Facebook fans.”
City Barbeque has five locations and headquartered in Dublin, Ohio. Locally, there are located in Highland Heights next to Ft. Thomas Jewelers.
2760 Alexandria Pike
Highland Heights, KY