Monday, June 1, 2015

INKUBATOR company wins regional pitch competition

Bob Cassity making his case at the Northern Kentucky Business Pitch Competition on May 27 at UpTech in Covington.
HIGHLAND HEIGHTS, Ky. – Northern Kentucky University graduate Bob Cassity wants to take the ‘paper’ out of legal paperwork – and a panel of venture capitalists says it’s the most innovative new idea in Northern Kentucky.

Cassity’s company, Yves Law, won the Northern Kentucky Business Pitch Competition, held at UpTech in Covington on May 27 and sponsored by the Kentucky Innovation Network. The judges awarded the Union, Ky. resident $1,000 and the chance to pitch his product at a statewide competition this fall.

Yves Law allows attorneys and members of the public to generate and complete legal filings, such as bankruptcy petitions, online. Cassity came up with the idea while working in private practice after graduating from NKU’s Chase College of Law in 2007.

“We can save a lot of time and money for both the client and the attorney,” he said. “We try to find the sweet spot between the parts of a case that really need an attorney and the parts you can do yourself.”

Cassity is working with the INKUBATOR, an initiative of NKU’s Haile/US Bank College of Business, to help launch the service. The 12-week summer accelerator began May 12 and runs through Aug. 5.


“We’ve only been in it for a few weeks, but I’ve already learned a whole lot,” Cassity said. “And the connections and network I’ve built in just a few weeks probably would have taken me years to build on my own.”

Since 2012, the INKUBATOR has helped launch more than a dozen startups that have raised more than $1 million in capital.

The program helps companies led by students and alumni develop their products and ideas, vet their business models, and join the local startup community.

“We help students turn their dreams into reality – and we try to ignite the spark that will help a company really take off,” said Rodney D’Souza, director of the Center for Innovation and Entrepreneurship in the College of Business.

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