Thursday, February 2, 2017

Cincinnati Bell Launches Campaign to Celebrate Greater Cincinnati

Screengrab from the #CincyGive campaign. Via Cincinnati Bell YouTube channel. 
Cincinnati Bell Inc. is partnering with local entrepreneurs and businesses to celebrate Greater Cincinnati, and to help multiple organizations that are dedicated to improving lives across the region.

Cincinnati Bell’s new #CincyGive campaign officially launches this week with the “Home” T-shirt, the first in a series of four T-shirts the company will create. The “Home” T-shirt is designed by Cincinnati-based Rebel Pilgrim and produced by Covington-based My State Threads, and features an iconic image of the John A. Roebling Bridge.



 Cincinnati Bell will donate profits from T-shirt sales to four local organizations:


CancerFree KIDS: Mission is to eradicate cancer as a life-threatening disease in children.
The Dragonfly Foundation: Supports kids, young adults, and their families as they endure cancer and bone marrow transplants.
USO of Central and Southern Ohio: Supports military service members and their families.
Spca Cincinnati: Animal shelter and Humane Society dedicated to improving the welfare of animals by fostering the Humane Care and Treatment of all animals.
Cincinnati Bell’s “Home” T-shirts retail for $20 and are available online at CincyGive.com, the Connect Cincinnati mobile app, and in eight Cincinnati Bell stores across the region.

Screen grab of the video. FTM file. 
“Giving back to the community is part of Cincinnati Bell’s DNA,” said Christi Cornette, Senior Vice President of Marketing at Cincinnati Bell. “The #CincyGive campaign continues this tradition while adding a new element – the “Home” T-shirt – and engaging local community members to showcase their Greater Cincinnati pride while helping support great organizations in the process.”

Danny Still, Founder and CEO of My State Threads, agrees.

"There’s so much this city offers, it’s amazing. All of the arts, the culture, the sports that you could want in a big city, but we have the small town vibe where people are still a community,” he said. "That's what I love about this home."

Cincinnati Bell’s new advertising campaign begins on February 5, when the company debuts two new commercials before, during, and after the Super Bowl.

That new campaign comes amid an aggressive marketing campaign by marketplace newcomer, Spectrum Cable, owned by Charter Communication and based in Connecticut, which recently bought out Time Warner Cable. Their ad campaigns have been pointed at Cincinnati Bell, claiming among other items, that their internet speeds are faster. Just yesterday, however, Charter was sued by the Attorney General of New York for failing to provide its advertised internet speeds to customers.

Cornette said that Cincinnati Bell has over 3,000 employees in Cincinnati and northern Kentucky and that the company wants to recognize what makes Greater Cincinnati special and why hometown matters in its new advertising campaign.

“We’ve been part of Greater Cincinnati for more than 140 years, and are passionate about serving consumers and businesses throughout the region,” Cornette said. “We will continue to innovate and promote our technology, but we thought now was the right time to put the focus on the people we employ, the customers we serve, and the places that mean so much to all of us.”

Mike Morrison, Senior Director for Corporate Brand and Program Strategy was the genesis of the #CincyGive t-shirt idea.

"We’re so connected to Cincinnati, it’s in our name. We’re Cincinnati Bell. We love our home," he said.

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