|South Side Deli, 1175 S. Ft. Thomas Ave. FTM file|
The store eventually became Ameristop until it went independent in the 1980s. After working his way from stock boy to assistant manager, Beatsch eventually bought the store with a partner in 1998, and has now owned and operated South Side solo since 2013.
Also Southgate's fire chief, Beatsch says owning the "best little deli in town" is something he never thought of 44 years ago. But, it has been an adventure, a hometown staple, years of meeting and making friends and serving the community some of the best eats around.
"We have everything you find in a bigger grocery store, said Beatsch, just smaller amounts."
From pet, medical and cleaning supplies to ice, beer, lottery tickets and more, South Side really is a one-stop shop for anything you may need.
|You can not beat Pepperidge Farm breads at $1.49 a loaf. South Side has a wide selection of what you can find at large chain grocery stores with competitive prices. FTM file|
|Owner John Beatsch and Deli Manager Sue Martin have put a lot of hard work into making South Side the "best little deli in town." FTM file|
Also a surprise - on any given morning, South Side serves up 120 to 200 homemade breakfast sandwiches - sausage, egg and cheese; Gliers goetta, egg and cheese; and egg, bacon and cheese.
"People that try them usually get addicted to them. Occasionally, we have people complain they are gaining weight. We don't make them healthy, Beatsch joked. We make them good!"
Sue Martin, deli manager since 1998, said before she started working at South Side she often wondered how fresh things would be in a small deli. A former deli manager at Remke, Martin is proud to say people rave about the pimento, chicken and ham salads and other meals that are made fresh daily.
In addition to breakfast, the deli serves daily lunches and hot dinner specials from 4 - 7 p.m. Their homemade salads are delicious as well as coneys, 3-ways, chili cheese fries, wings, cheeseburgers, grilled chicken, rib and fish sandwiches.
Not just deli sandwiches and a place to get your morning coffee and doughnut, the selection at South Side is huge. They even cater box lunches and party trays that can feed up to 100.
|Kaitlyn Dischar who has worked at South Side for four years enjoys making sandwiches. FTM file|
Alongside Martin, South Side has 18 employees, a lot of which have worked there for several years.
Fort Thomas resident, retired CSX Railroad employee and U.S. Navy Veteran Robert Small who passed away this month worked at South Side Deli since the 1980s until six months before his death at age 83.
Martin says it's a place where everyone knows your name - a staff that is like family with a good hometown feel.
Visit South Side Deli 5 a.m. - 11 p.m., Monday - Friday and 6 a.m. to 11 p.m., Saturday and Sundays. The deli counter is open from 8 a.m. to 8 p.m.