The company borrowed a philosophy for Toms, the shoe company that donates a pair of shoes for everyone purchased, after one of the owners saw a quote on Facebook that said that socks were the most requested clothing item at homeless shelters.
They recently sold (and donated) their five millionth pair and made a video to celebrate.
A few freelancers from Cincinnati, Benjamin Nelson and Douglas Gautraud, produced the video and scouted locations that would work well in their short film.
Enter Fort Thomas Coffee.
|Soloman and Fort Thomas Coffee making their appearance in the commercial. Screengrab.|
The Most Important Pair of Socks In The World from Benjamin Nelson on Vimeo.
Agency: Adventure LLC
Director: Douglas Gautraud
Director of Photography: Benjamin Nelson
Producers: Douglas Gautraud, Benjamin Nelson
1st Assistant Director: Seth Halter
Editor: Douglas Gautraud
Colorist: Benjamin Nelson
VFX: Joel Gautraud
NYC Grip/Electric: Seth Halter, Evan Halter
NYC Boom Op: Seth Halter
LA Gaffer: Konrad Sigurdsson
LA Grip: Sean Smith
Filmed on a RED Epic Dragon with Sigma Art and Canon L primes.