Cincinnati Bell employees are the stars of the commercial and will be shown in different iconic parts of Greater Cincinnati, in which they reside.
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Yesterday, the company teased the commercial shot in front of Cincinnati Music Hall.
Fort Thomas Matters got a behind the scenes look at the commercial, and the star, but who that is will be kept secret until it airs live during the game.
Having witnessed the Hollywood production of the Ted Bundy biopic featuring Zac Efron, which is currently filming in Fort Thomas, there was as much production equipment in Tower Park for the commercial, if not more.
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This was a big scene and something that Fort Thomas should be proud of.
Cincinnati Bell is competing with cable conglomerate, Spectrum, who entered the market after acquiring Time Warner Cable. Through their recent messaging and branding, Cincinnati Bell is making an effort to differentiate from the cable giant by showing that they are committed to Greater Cincinnati by basing their operations here.
They have 3,200 employees here and they are devoted to the communities.
The commercial should give a glimpse of that.
Just down I-75 where Spectrum has no natural competition, the city of Lexington is threatening legal action against Spectrum because of the sheer volume of complaints customers have had there.
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This isn't the first time Cincinnati Bell has touched on their connection to the region. This is last year's commercial that was shot around the same time.
Photo: FTM file.