Whether you drive, walk, run, ride, skate, or levitate down Highland Avenue in the summer, you have likely seen one of the youngest entrepreneurs in Fort Thomas during his work hours.
Three years ago, 11-year old Devon James began selling ice cold bottles of water in front of his house, and is continuing his business again this year.
James first started selling bottled water as a way to become more financially independent. "I can use that money on whatever I want at the time," said James. James charges $1 per bottle, and saves his money for specific items each year. This year, he's saving up for some football equipment. He will also be using 10% of his earnings to help the homeless in the area.
According to James, a majority of his customer base comes from busy drivers passing by throughout the summer. He's proud of the regular clients he has been able to serve, and enjoys chatting with them when they stop by to cool off with a bottle of water.
What does James enjoy most about his water business? Being his own boss, of course. “The best part is not having someone tell you what you have to do, and you can run by your own hours or rules," said James. "And that you can spend the money on whatever you like.”
James will be starting Highlands Middle School as a 6th grader for the 2018-2019 school year. When he's not busy selling water, he enjoys playing basketball, running track, and playing football. James is looking forward to moving up to the middle school in August, and experiencing everything middle school life has to offer. "I'm looking forward to being able to change classes instead of being in one classroom all day, and being able to meet people from the other schools in Fort Thomas," said James.
Devon's mother, Eko James, is proud of her son's dedication and work ethic each summer. “I'm proud of him, I'm glad that he's determined. He doesn't quit. He gets his mind set on something and there's no stopping him," said Eko.
You can buy water from James every Monday through Thursday from 4:00 p.m. until 6:00 p.m., and also on Saturdays and Sundays between 11:00 a.m. and 12:00 p.m.