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Thursday, May 7, 2020

Southgate Approves Initial Development Agreement for Project at Beverly Hills Site

High-end one- and two-bedroom apartments will be offered in four- and six-unit buildings.

by Robin Gee, city council beat editor

A proposed development of the area that includes the site of the Beverly Hills Supper Club has passed an initial step. The Southgate city council approved the development agreement for the Memorial Point project at its meeting May 6, clearing the way for the developer to request a zone change from the Campbell County Planning and Zoning Commission.
Developer Bill Kreutzjans of Ashley Building Group presented plans for a mixed residence project at the site of the Beverly Hills Supper Club in Southgate.

The 80-acre mixed-use residential development, proposed by the Edgewood-based Ashley Builders Group, will include an assisted living center, high-end apartments, a mix of single-family homes and cottages, as well as a permanent memorial honoring the victims of the 1977 supper club fire.

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Details of memorial through community input


The public memorial will be built at the base of the hill near the intersection of Canon Ridge and US 27. A corresponding marker will be placed at the actual site of the fire at the top of the hill. While the memorial along US 27 will be public, the marker at the top of the hill will be in a private park owned and operated by the development’s homeowners’ association (HOA).

As part of the agreement, the HOA must allow access to the marker for those who wish to visit the spot where the club stood. Bill Kreutzjans, Jr., partner and president of commercial construction for Ashley Builders Group, said the public memorial will include parking and will be more visible and easily accessible at the base of the hill.

"Although the development agreement does have some specifics on what would be included in it, for the exact design, we are going to work with community groups that have been involved," said Kreutzjans. His company will build the memorial but will donate it back to the city upon completion, he added.

David Brock, a survivor of the fire and member of the Beverly Hills Supper Club Fire Group said, "The group is in support of the project of Memorial Point. The BHSCF group is excited about the possibility of a memorial area to be able to visit where our loved ones lost their lives."

Preliminary details shared in presentation


An assisted living center will include 79 units providing a range of care.

In April, Kreutzjans and Matt Olliges of Vision Realty Group, a partner in the project, presented preliminary details of the proposal. In addition to the memorial and park, the project features:

  • A three-story, 79-unit assisted living center near the Interstate 471 and US 27 end of the property that will offer range of assistance including memory care
  • An high-end luxury apartment community consisting of three-story buildings of four- and six-apartments with one- and two bedroom units, a clubhouse and pool
  • A mix of 89 single-family homes including houses and between 20 and 30 smaller cottages

The apartments will range from 700 square feet to 1,300 square feet and will rent from $1,100 to $2,000 per month. About 30 parking spaces will be included, but no garages are planned.


Kreutzjans pointed out that the plans include green space all along the hill. Roads built in the property will become public rights of way. There will be two entrances, one at Blossom Avenue and US 27 and one at US 27 across from Canon Ridge. There will also be a connection into the nearby Highland Country Club in Fort Thomas.

Next stop: Campbell County Planning and Zoning


The next step in the process for the developer is to request a zoning change for the property. The property is currently zoned Professional Office. The zone change would result in a combination of residential R3 and Residential R1E zone (clustered development) with a General Commercial zone along US 27 for the memorial site.

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The timeline is long and subject to meeting constraints during the current health guidelines, but the plan would be for completion of most of the project in 2022, said Kreutzjans.

Construction of the memorial would be a part of the first phase of the project, beginning as soon as the utilities and other site preparations are complete. The assisted living, apartments and some of the homes will also begin once the site is ready, but it could take up to five years for completion of all of the single family homes.

Southgate City Attorney Mary Ann Stewart outlined the process going forward. The zoning request will go to the Planning and Zoning Commission with a 90-day window in which to approve. During that time, the commissioners will meet with the developers and the property owner to iron out details about the plan, subdivision regulations and other matters. Once that is fleshed out, she said, the commission will call the public hearing.

She emphasized the public hearing will take place in front of the Planning and Zoning Commission. If the commission approves a recommendation for the project, it will move on to the city for approval. City officials will use the testimony recorded at the public hearing as the basis for their decision making. The city will then have both a first and second reading. The process leading to approval will take about six months before work can begin, Stewart said.

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