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Tuesday, November 9, 2021

Rotary Club of Florence Invites Community to “Let it Snow Toys” for Steinford Toy Drive

In 2020, Best Way Disposal employees collected toys for the Steinford Toy Drive.

The Rotary Club of Florence is partnering with Steinford’s Christmas Toy Drive this holiday season. Businesses and organizations will accept donations for the drive from November 22 through December 8.

"The Rotary Club of Florence is committed to leading the work to take 'Kindness at Christmas' to 4,000 children in Northern Kentucky by collecting toys for the Steinford Toy Foundation," said Roger Babik, Rotary Club of Florence project chairperson and president of Master Provisions. "This outreach expresses our reason for the season – giving to others in need to express the love of Christ. Hundreds of generous employees at area businesses donate toys to make this collaborative effort a resounding success!"

The Steinford Toy Drive is named for its founder George Steinford, who said he believed "The Christmas spirit will fill a child’s heart in time of need." Over the years, the Steinford Toy Foundation is the reason this quote has come to fruition for thousands of children.

In 1932, money was tight for both George and his wife, Rose. The Great Depression had just set in and more than a quarter of American workers were unemployed. Despite not having children of their own, the couple was determined to provide Christmas gifts for children who otherwise would not receive any. The couple would purchase toys and then refurbish them. Their efforts made childrens’ holidays for many years and counting. George Steinford died in 1980, but his non-profit has continued his legacy.

The Steinford Toy Drive has lived on with magic and cheer. Last year was the most successful yet with 3,500 toys donated. Representative of Steinford Toy Drive, Tom Wiechman, said, "The Steinford program has been making Christmas for Northern Kentucky families for over 90 years. The past few years, the Toy Program has been able to provide about 3,800 area children with Christmas toys each year. The Rotary partnership has been a tremendous resource and has provided thousands of toys for the program over the years."

The Rotary Club of Florence is partnering with the Steinford Toy Drive to collect as many toys as possible for this Christmas. Members of the Rotary Club of Florence thanked Master Provisions and the following organizations for their charitable efforts this Christmas season: Gateway Rehabilitation, Kenner Dentistry, Heritage Bank, Regal Power Transmission, Earl Franks Sons & Daughters, Allstate Insurance, St. Elizabeth/Florence, Ziegler and Schneider, Best Way Disposal and Hopeful Lutheran Church. 
Please visit the Steinford Toy Foundation’s website to learn about the program, refer a family, become a Steinford Elf, host a company toy drive or volunteer. The Steinford Toy Foundation is completely volunteer driven. To learn more about the club and receive updates on the toy drive, visit the Rotary Club of Florence website.

If your business or organization would like to be a part of the Steinford Toy Drive, please contact Roger Babik at (859)816-6087 or

2020 Steinford Toy Drive volunteers from St Elizabeth/Florence: Sherry Dixon, Ashley Doyle, Lynda Williamson, Melvin Sands, Mandy Austin and Grace Markesberry

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